Our Values Our Founder Our Ingredients
OUR STORY
We create biologically intelligent skincare and ingestibles designed to nourish the skin the way whole foods nourish the body.

Every formula is developed through a naturopathic, herbal medicine and nutritional lens — supporting the skin’s natural repair processes rather than overriding them.This isn’t about forcing change in the skin.It’s about building strong, resilient, well-functioning skin over time. Think of MAAEMO as:The highest standard of nutrition — for your skin.

Much like ultra-processed food, many products promise fast results by pushing the skin harder — stripping it, sensitising it, inflaming it, and overriding its natural function in the name of “transformation”.

But skin doesn’t thrive under pressure.

It thrives when it’s supported.

At MAAEMO, we believe the future of great skin isn’t about doing more to it.

It’s about feeding it better.

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Why we exist
Modern skincare has become increasingly aggressive.Over-formulated. Over-processed. Over-stimulating.

Much like ultra-processed food, many products promise fast results by pushing the skin harder — stripping it, sensitising it, inflaming it, and overriding its natural function in the name of “transformation”.

But skin doesn’t thrive under pressure.

It thrives when it’s supported.

At MAAEMO, we believe the future of great skin isn’t about doing more to it.

It’s about feeding it better.

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Our Founder
A Naturopathic, Holistic Approach

Founder Hillary holds a Bachelor's Degree in Health Science (Naturopathy) as well as an Advanced Diploma in Western Herbal Medicine, Advanced Diploma in Nutritional Medicine. Hillary started MAAEMO due to having an undeniable passion for health and wellness, along with a deep appreciation for Mother Nature. Whilst studying Naturopathy, With a holistic view on health, Hillary knew that there are many factors that contribute to the skin's overall health, with poor synthetic skincare products being one of them.

Having spent 4 years studying a degree that gave her an in depth understanding of the pathophysiology of the skin, as well as extensive knowledge of herbal medicine, Hillary recognised the she had the perfect equation of knowledge that allowed her to truly understand what the skin needs and the exact botanical ingredients that would be required to help the skin achieve optimal health.

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Our Ingredients
Not all ingredients are created equal.

Just like food, skincare ingredients vary enormously in quality, bioavailability, and impact on the body.

At MAAEMO, we don’t formulate by trends, marketing claims, or ingredient hype.

We formulate by asking one question:

Will this ingredient genuinely support skin function and long-term skin health?

If the answer isn’t a clear yes, it doesn’t make it into our formulas.

We use organic ingredients not because it’s fashionable, but because it’s functional. Organically grown plants produce higher levels of protective compounds, antioxidants and micronutrients — exactly what skin needs to repair, defend and regenerate. Combined with skin-identical lipids and carefully chosen actives, every MAAEMO formula is built to strengthen the barrier, reduce inflammation and support long-term skin function. Nothing is added for label appeal. Every ingredient earns its place.

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We create biologically intelligent skincare and ingestibles designed to nourish the skin the way whole foods nourish the body

  • AUSTRALIAN MADE
  • Best organic skincare- organic skincare Australia - Natural skincare Australia - Maaemo
    VEGAN
  • ORGANIC
  • TOXIN FREE
  • NATURAL
  • Best organic skincare- organic skincare Australia - Natural skincare Australia - Maaemo
    NATUROPATH FORMULATED