Our Values Our Founder Our Ingredients
OUR STORY
At MAAEMO, we take a different approach, carefully selecting botanical and food ingredients and formulating without the things that don't need to be there.

Every formula is developed with care. We believe that quality of ingredient and integrity of formulation matter — whether in a skincare product or a food drink powder.

Think of MAAEMO as the highest standard of botanical formulation, in everything we make.Many conventional products are formulated with harsh ingredients and unnecessary synthetic additives. At MAAEMO, we take a different approach.It's about formulating better.

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Our Founder
A Holistic Approach

Founder Hillary holds a Bachelor's Degree in Health Science (Naturopathy) as well as Advanced
Diplomas in Western Herbal Medicine and Nutritional Medicine. Her studies gave her a deep
understanding of botanical ingredients and plant-based nutrition, and an appreciation for the difference
that ingredient quality makes in a well-formulated product.

A Holistic Approach

Hillary founded MAAEMO out of a genuine passion for botanical and plant ingredients and a
frustration with conventional products formulated with unnecessary synthetic additives. She believed
there was a better way to formulate, using high-quality botanicals and quality food ingredients, without
the fillers and synthetics that don't need to be there.

That philosophy is at the heart of every MAAEMO product, whether it is applied to the skin or enjoyed
as a daily drink.

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Our Ingredients
Not all ingredients are created equal.

Not all ingredients are created equal.

Skincare ingredients and food ingredients alike vary enormously in quality, provenance, and the care
taken in their cultivation and processing. At MAAEMO, we don't formulate by trends, marketing claims,
or ingredient hype.

We formulate by asking one question:

Does this ingredient genuinely earn its place in this formula?

If the answer isn't a clear yes, it doesn't make it into our products.

We choose organic ingredients not because it's fashionable, but because we believe quality of
cultivation is reflected in quality of ingredient. Organically grown botanicals and food ingredients are
carefully cultivated without synthetic pesticides or fertilisers, and we believe that commitment to quality
is worth making, whether the ingredient ends up in a skincare formula or a food drink powder.

Nothing is added for label appeal. Every ingredient earns its place.

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We create Australian Made, Botanical skincare.

  • AUSTRALIAN MADE
  • Best organic skincare- organic skincare Australia - Natural skincare Australia - Maaemo
    VEGAN
  • ORGANIC
  • NATURAL
  • Best organic skincare- organic skincare Australia - Natural skincare Australia - Maaemo
    BOTANICALLY FORMULATED