There are two types of people in this world, those who swear by using an eye cream and those who barely even manage to cleanse and moisturise. No matter which camp you fall into, Maaemo’s new Hydra Lift Eye Gel will soon be on your must-have, must-use and must-tell-everyone-I know list.

 Why an eye cream?

There’s no question that the delicate skin under our eyes needs a little extra attention, especially if you spend a lot of time outdoors or in air conditioning. In terms of diet, munching on tonnes of spinach, tomatoes, berries, carrots, beans and lentils can help to give your skin a boost, and of course, as much sleep and water as you can fit in always helps.

 But if you want to try to reduce those pesky signs of aging and make up for those late nights out with friends/ working/ parenting/ Netflixing… then an eye cream is the way to go. It can target the delicate skin under and around your eyes, and hydrate dry and thirsty skin.

 That’s where the new Hydra Lift Eye Gel  comes in. Why? Well, apart from the fact it helps to plump tired skin, reduce those tiny (and not so tiny) lines and improve the elasticity of your skin, it also feels silky smooth to use and leaves your skin feeling light and moisturised.

But, why is this eye cream so special? 

Thanks to three key elements, this gel is jam-packed full of clinically proven, anti-aging active ingredients. Hyaluronic acid helps to plump, hydrate and moisturise where it’s needed most, coffee bean extract (mmm… coffee) increases circulation in the area and reduces puffiness and dark circles, and wakame extract is clinically proven to target fine lines, wrinkles and improves the signs of aging (yes, please!)

Best of all, if you’re thinking of switching to clean beauty, Hydra Lift Eye Gel is certified organic, vegan and cruelty free, and it’s made in Australia. So, it pretty much ticks every box.

Skin care routine essentials

But who should use an eye cream and in what order should you use it in the perfect skin routine 

Firstly, eye creams are great for anyone that is wanting to reduce dark circles, puffiness and the signs of aging (ie. wrinkles!). Coupled with lifestyle changes, including reducing salt and alcohol, eye creams can help keep that area of your face hydrated and moisturised.

 However, make sure you apply your eye cream after you have cleansed and routinely exfoliated your face. Then apply your eye cream and your face moisturiser  to ensure you’ve got everything covered.

 Using a good-quality eye cream is exactly what tired, puffy skin is calling out for, and the new Hydra Lift Eye Gel has been designed to target the areas that need help the most, so you can wake up feeling (and looking) refreshed, with bright eyes and no puffiness in sight.