Why I created Inner Radiance
When I started MAAEMO in 2017, one thing that I knew for sure was that I did not want MAAEMO to be a skincare brand. My dream was for MAAEMO...
Since day one of launching MAAEMO, creating the perfect sunscreen was always a goal for our founder after she was diagnosed with melanoma in 2018. After recognising the importance of wearing SPF every single day, our founder went in search of a mineral, facial SPF that protected the skin and also provided skincare benefits. 4 years later, MAAEMO launched Pure Defence SPF 30. A 100% mineral, scent free sunscreen with formulated specifically for the face.